I spent an hour today participating in a Twitter chat with a ‘big name publisher’ and several authors involved in a recently released anthology.
There were a few of us tossing in questions and responding to the assorted tweets. Key word: few. 3 authors. A publicist. Members of the reading public? Maybe 4? (I was one of those) All those people had obviously been promoting the event on their own blogs and websites. It just doesn’t seem like a very useful exercise.
I was glad to rub shoulders with these talented folks and banter back and forth with them, but to be honest, it seemed like it was a waste of their time. The messages are now there for posterity for others to enjoy, which could provide some latent publicity, but I’m doubtful of its value.
In theory, a Twitter chat sounds like it’s a good idea. Each author brings his/her own following, exposing them to the other authors. Connect with the fans. Spread the love.
Sounds great. In practice, is it?
What do you think? Do you use Twitter for promotion? Do you use Twitter chats? Have you participated in them?