Shawn L. Bird

Original poetry, commentary, and fiction. All copyrights reserved.

Twitter, publicity and propaganda February 20, 2013

Filed under: Reading,Writing — Shawn L. Bird @ 3:26 pm
Tags: , , , , , ,

I spent an hour today participating in a Twitter chat with a ‘big name publisher’ and several authors involved in a recently released anthology.

There were a few of us tossing in questions and responding to the assorted tweets. Key word: few. 3 authors. A publicist. Members of the reading public? Maybe 4? (I was one of those) All those people had obviously been promoting the event on their own blogs and websites. It just doesn’t seem like a very useful exercise.

I was glad to rub shoulders with these talented folks and banter back and forth with them, but to be honest, it seemed like it was a waste of their time. The messages are now there for posterity for others to enjoy, which could provide some latent publicity, but I’m doubtful of its value.

In theory, a Twitter chat sounds like it’s a good idea. Each author brings his/her own following, exposing them to the other authors. Connect with the fans. Spread the love.

Sounds great. In practice, is it?

What do you think? Do you use Twitter for promotion? Do you use Twitter chats? Have you participated in them?


6 Responses to “Twitter, publicity and propaganda”

  1. I promote my blogs using Twitter, Facebook and Google+ but I have never used Twitter chats. Being that I hate the chat function I doubt I would do this as a marketing device. Here is an article that may be useful.

    • Shawn Bird Says:

      Thanks for the article. Some interesting points there. It was just interesting to me that this ‘big name publishing house’ didn’t seem to be having as much fan interest in the chat even as I thought they should have. I suspect some indies do better, and I’m wondering if it’s timing, audience, or what? The formula should work. Maybe it was just an off day?

  2. I also use Pinterest but mostly just for fun.

    • Shawn Bird Says:

      I have Pinterest boards for some of my characters. They show objects or scenes significant to them in the books. They were fun to do! I also show some of my obsessions (i.e. Fluevog shoes). 🙂 I don’t think they build fans, but they have the potential to do so.

  3. I use twitter to promote my blog and my books with no notable success. I had more success using Facebook but that may be because I have a lot of friends on there. This last week I took part in my first real Book Blog Tour and it remains to be seen what that manages though the exposure was goo and fun. The best I’ve had is after a KDP free book day and my book has moved up the Amazon charts, there are sometimes sales to follow this. Thurs’Fri seem to be better days and possibly one free day at a time advertised a couple of weeks in advance on Goodreads, Twitter and Facebook.

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