When I attended my first writing conference- the Surrey International Writers’ Conference in 2009- I was told about The Elevator Pitch. This is the 30 second blurb about your book that establishes the protagonist, conflict, theme and audience. You need one, because every time you’re asked, “What’s your book about?” you should be able to answer concisely, in a manner that catches the person’s interest. I worked with author Carol Mason to polish mine, and when I presented it to Crystal of Gumboot Books that afternoon, it earned me a “Yes, we’d like to see more!” and eventually a contract.
I wondered at the time, what is it like for an agent, publisher or editor at these events? They’re the ones being pounced upon by every would-be writer in the building. Everyone there has something to pitch, and the APEs are the ones being pitched at. The image in my head is someone standing in the middle of the room, frantically covering his head while baseballs rain down from every direction.
Mark Glenchur has written a delightful poem that gives a hilarious view from the APE side. Unfortunately, the writer in the poem did not have a 30 second elevator pitch polished and ready. Read and learn.