Shawn L. Bird

Original poetry, commentary, and fiction. All copyrights reserved.

the other side of the pitch July 13, 2013

Filed under: Writing — Shawn L. Bird @ 6:24 pm

Going to stop avoiding my CampNaNoWriMo. In the meantime, you enjoy this. A funny one for authors!

Shawn L. Bird's avatarShawn L. Bird

When I attended my first writing conference- the Surrey International Writers’ Conference in 2009- I was told about The Elevator Pitch. This is the 30 second blurb about your book that establishes the protagonist, conflict, theme and audience. You need one, because every time you’re asked, “What’s your book about?” you should be able to answer concisely, in a manner that catches the person’s interest. I worked with author Carol Mason to polish mine, and when I presented it to Crystal of Gumboot Books that afternoon, it earned me a “Yes, we’d like to see more!” and eventually a contract.

I wondered at the time, what is it like for an agent, publisher or editor at these events? They’re the ones being pounced upon by every would-be writer in the building. Everyone there has something to pitch, and the APEs are the ones being pitched at. The image in my…

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2 Responses to “the other side of the pitch”

  1. davidprosser's avatar davidprosser Says:

    Thanks to people like you I learn something new every day. I’d never heard of an elevator pitch before now but creating one seems an excellent idea. xxx Super Sunday Hugs to you Shawn. xxxxxxxx

    • It usually ends up as book jacket blurbs. It boils things down to the essence. A valuable skill! A lot of people don’t seem to know what their book is about. If they can articulate it clearly, they can also tell when they’re off the rails.


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