Meet Herb.
Herb is almost 97 (I know, he doesn’t look it, does he?)
Herb is fascinated with my book and the whole concept of electronic publishing. He spent his whole life as a salesman, and he has a million questions about the book and my marketing strategies. He is confused but intrigued by all the modern internet sales and strategies. He wants to know, “what are you doing about this? Are you doing this?” etc. He’s very enthused about the whole thing. If he was 20 years younger I could have hired him to be promotional coordinator, and I would be on the New York Times best seller list in a matter of months.
Every time I see him, he asks for more business cards. Every person he meets, he hands over a card and tells him to look up this book. Young people around here say, “Oh! Mrs. Bird, the teacher! I know her!” and he’s thrilled. Older people he convinces that they need to buy this book for their kids and grandkids.
Because he is mostly blind, I made him an audio copy of the early draft of Grace Awakening a couple years ago. I think this sold him on the whole thing. He is certain everyone will love the story, because he did (and he’s 80 years beyond my target audience).
Every author should have such a devoted marketer.
Thanks Dad!
Shawn L. Bird 