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Shawn L. Bird
Shawn Bird is an author, poet, and educator in the beautiful Shuswap region of British Columbia, Canada. She is a proud member of Rotary.
shampoo or conditioner? April 7, 2011
Tags: postaday2011
Topic #90: Pick something that annoys you and redesign how it works.
Our population is aging. About half the continent is over 40. Over 40, most of us have some difficulty with small print. We need glasses to help us read. Most of us do not wear our glasses in the bath or shower.
Why is it, then, that shampoo and conditioner bottles have the words “shampoo” and “conditioner” in the smallest font on the bottle? Isn’t this information more important than the brand?
I am really frustrated trying to read the bottles and guessing wrong! I would make the product key word the largest thing on the bottle.
What do you think?
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